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sihab seo
Jul 28, 2022
In Fashion Forum
One of the biggest mistakes I’ve made is to invest my time writing up a proposal and price only for the prospect to say no or, worse, not return my email or call. So when asked, you should say a price before writing a proposal. If they insist on a written proposal, try to whatsapp number list resist and provide them with a price range. Here’s an example: Bill, this project will range from $3,000 to $5,000 to start with, then a few $$$$ per month. Is that in alignment with your budget? Unpaid proposals you send should fit on one page and include: Where they are now versus their future state. Pricing options anchored against each other. When you give a client one pricing option, there are only two outcomes: yes or no. And a “no” outcome results in the prospect comparing your price with a competitor’s. But when you provide pricing options, the client is now faced with Option A, Option B, or no. For example, my goal is for the client to buy Option A. When I position the higher anchor price (Option B) alongside it, the client can now compare both my options. According to Blair Enns, when offered two pricing options, a client will choose Option B 50% of the time. Here’s a pricing example of a one-off project: Option A Option B – Keyword research – Produce 10 content briefs – Keyword research – Produce 10 content briefs – Professional copywriting for 10 pages – Publish 10 optimized pages $1,999 $7,999 Here’s a pricing example of an SEO monthly retainer: SEO Option A SEO Option B – Keyword research – Produce 10 content briefs per month – Copywriting for 10 pages – Publish 10 optimized pages – 1x outreach campaign per month – Keyword research – Produce 10 content briefs per month – Copywriting for 10 pages – Publish 10 optimized pages – 1x outreach campaign per month $5,000 per month $50,000 per annum paid in two installments
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